Welcome to Devi

At Devi, our mission is to empower every woman to care for herself — not just her appearance, but her whole being. We believe self-care is more than beauty; it’s about emotional balance, physical wellbeing, and reclaiming time for yourself in a world that demands so much.
We believe that hair is a source of feminine power. A symbol of identity, expression, and strength. That’s why we’re committed to creating products that help every woman feel confident, nurtured, and radiant.

We proudly formulate our products using safe, non-harmful ingredients, combining science with sensitivity. Every formula is made to support not only how you look, but how you feel inside and out.

Who we are

Vision

We envision a world where women feel free to embrace every role they play — as daughters, sisters, mothers, leaders — without losing touch with who they are. A world where self-care becomes a daily ritual of strength, softness, and self-love.
Our vision is to become a trusted companion in that journey, blending the richness of Egyptian heritage with the precision of European expertise to bring beauty, authenticity, and care to every woman’s life.

Goals

To offer salon-quality products for at-home use without compromise on ingredients or effectiveness
• To inspire a culture of self-love, balance, and holistic care
• To operate with full control over quality through our own production facilities
• To provide clean, safe formulations free from harmful ingredients
• To create beauty products proudly made in Egypt, using European ingredients and formulations
• To grow globally while staying deeply rooted in honesty, transparency, and empowerment

The Core of Us

A decade of commitment, trust, and excellence. We built our name supplying bulk orders for local businesses always delivering with honesty and care.

Our Products

From signature essentials to trend-forward items, our collections are made to last blending comfort, durability, and contemporary design.

Our Careers

At Devi, we're more than a workplace we're a community. We welcome innovators and creators who want to shape the future of retail with us.

What We Want to Say

Started as a family company with a dream, Devi has grown into something much bigger — a sacred space, a women’s community rooted in confidence, self-love, care, and the strength of supporting one another.

In today’s world, women carry many roles — and with them, many expectations. We are caretakers, creators, leaders, and dreamers. And in all of this, we sometimes forget that we’re allowed to just be: soft and strong, confident and vulnerable, bold and quiet — simply, women.

At Devi, we believe in honoring that truth.
We believe in self-care as a way back to yourself.
Not everyone has time for salons — but every woman deserves to feel cared for, to indulge in beauty, and to rediscover her power in the everyday.

That’s why we create products that feel luxurious, perform professionally, and fit beautifully into real life.
Our colors reflect our essence — the deep red of feminine passion, the cool blue of the Egyptian sky and sea.
We proudly produce in Egypt with full control in our own manufacturing using trusted European ingredients and formulations.

The Devi is more than brand. It’s a celebration of who you are.